Moving New Pampers Spot Features Beautiful Version of ‘I’m Coming Home’

This moving campaign for Pampers features the beautiful voice of Chanele McGuinness, as arranged by Luis Almau for Soundtree. 

The TVC was filmed at Southampton Hospital in their Neonatal Unit. Nine real families and their premature babies were followed and filmed, including the staff of the hospital, catching the true essence of what it’s like for both baby and family from birth to their journey home.  

The spot was created by Saatchi & Saatchi London and directed by Moxie Pictures’ Luke Franklin.