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Movie Villains Push the Button in Brilliant VW Spot from adam&eveDDB

Independent Films' Gary Freedman explores classic movie genres in new ad for the Volkswagen Golf GTE

Movie Villains Push the Button in Brilliant VW Spot from adam&eveDDB

Volkswagen launches the new Golf GTE with a new campaign by adam&eveDDB, directed by Gary Freedman of Independent films.

To celebrate the launch of the new model, adam&eveDDB’s campaign heroes the car’s hybrid engine as a more responsible use of power. 

The film features a cast of baddies from various movie genres, all pressing buttons to use their power in dramatic fiendish ways. The resolve? The new Volkswagen Golf GTE driver using the car’s power for good as he presses the GTE button, thus combining both electric and petrol engines to maximize performance, as he leaves the city behind.

Ben Priest, Founding Partner and Group Chief Creative Officer at adam&eveDDB, comments: ‘It’s been a true labour of love and we couldn’t be prouder of this film. It has real Volkswagen insight at its heart and a ton of production values. I can’t wait for people to see it and enjoy it.”

Glyn Butterworth, National Communications Manager at Volkswagen UK, explains: “The new ‘button’ advert is our light-hearted way of addressing a serious point.  Today’s updated Golf GTE – with its 204 PS combined power output and 7.6-second 0-62 mph time – is the antithesis of the ‘worthy but dull’ hybrid car image. We hope the gentle nod to various movie genres in the new TV campaign will make people smile, while also making them reappraise their views about hybrids.”


Advertiser: Volkswagen UK

Creative Agency

Producer: Panos Louca

Planner: Alistair Owen

Executive Creative Director: Ben Tollett, Richard Brim

Creative Agency: adam&eveDDB

Copywriter: Darren Beresford

Chief Creative Officer: Ben Priest

Business Director : Mike Stern

Art Director: Rick Gayton

Account Director: Matthew Harris

Media Agency

Planner: Michael Bensley

Media Agency: PHD

Music and Sound

Sound Design: Anthony Moore & Dan Beckwith @ Factory

Producer: Becs Bell

Music Supervision: Abi Leland & Ed Bailie @ Leland Music


Producer: Lisa Trnovski

Editor: Adam Spivey

Edit Company: The Play Room

Post Production / VFX

VFX Supervisor: Greg Spencer

Production Assistant: Imogen Pai

Post Production House: The Mill

Executive Producer: Alex Fitzgerald

Colourist: James Bamford

CG Artist: Cameron Johnson, Hugo Jackson, Aurelien Ronceray

2D Artists: Ellie Risdon, George Cressey, Olivia O’Neil

2D Artist: Leandro Vazquez

Production Company

Production Company: Independent Films

Producer: Louise Gagen

DOP: Stephen Keith–Roach

Director: Gary Freedman

Category: Automotive , Cars

Genre: Action , Comedy , Digital