Movie Magic Helps Boy Envision His Spacefaring Dreams in Ad for High-Tech Cinema Seats

Cinemark & ​​Hoyts with Geometry Argentina present "ROCKET", the new spot for Latin America directed by Javier Usandivaras from Rebolución for D-Box cinema seats, which feature movement in synchronization with the scenes and action of the movie that the viewer is experiencing.

 

Going to the cinema is about connecting with a story, living it, feeling it, getting excited along with the other audience members, and these seats heighten sensations, making the experience more immersive, since one is much closer to experiencing what the protagonist is living instead of just spectating it.  

 

The commercial manages to show how moviegoers travel to the imaginary world that each movie creates, and fulfill his/her dream of feeling or living the scene in the first person thanks to the the D-Box experience in Cinemark.

 

Tony Waissmann, CCO of the agency commented: “I’m very happy when we release beautiful things. It’s gratifying to do jobs that make us all proud. It’s important to have a client that shares your desire and passion and that pushes it just like you to make things happen. In this case, this emotional spot manages to show the connection that a father has with his son and how this father allows him to dream and imagine without limits.”

 

Laura Najlis, director of marketing and commercial for Cinemark and Hoyts Argentina and regional Cinemark digital marketing director put into words her feelings about this work: "This piece allows us to show the experience that our viewers live through our entire value proposition, and perfectly reinforces the most important attributes of going to the cinema. The experience shared with loved ones, the emotion, the absolute connection with the screen and content, well-being, satisfaction, the encounter with oneself, your dreams and fantasies. All attributes that undoubtedly are maximized when we include in this plan differential proposals such as the D-Box Armchairs, which without doubt they are an upgrade to the experience of watching and living a movie."

 

Finally, Karina Aiello, CEO of Geometry Argentina also expressed her opinion about the spot: “A new project with Cinemark & ​​Hoyts that fills us with pride. The cinema creates magic, it transports you to a new world even for only a few hours and our goal is to make more and more people live the experience of the cinema, particularly with D-Box seats since it makes it even more genuine. ”