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Creative

Movie Buffs Will Love This Tale of Romance from Pathé Gaumont Cinema

BETC Paris and director Xavier Giannoli launch new short filled with movie references

Movie Buffs Will Love This Tale of Romance from Pathé Gaumont Cinema

For French cinema Pathé Gaumont, BETC Paris has created a little gem of a love story - a true declaration of love for cinema but also a romantic short film in itself.

This is the story of two strangers who cross paths thanks to their common love for cinema. The young woman and man notice one another as they keep going to watch the same movies. The couple never talk, instead their story is told through lines from the cult movies they go and watch -  Star Wars: the Empire Strikes Back, Frozen, The Day He Arrives, Raging Bull, Forrest Gump…

The almost 3-minute long film, aimed at promoting the Pathé Gaumont subscription service 'Ciné-Pass', is being broadcast in pre-session in all the Pathé Gaumont movie theatres.

The couple are played by Jade Rose Parker and Bastien Ughetto and the film, directed by Xavier Giannoli, is set to a romantic soundtrack 'Tout Feu Tout Flamme', composed by Michel Shepherd. 

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Client

Advertiser: Les Cinémas Pathé-Gaumont

Creative Agency

Creative Agency: BETC Paris

Copywriter: Olivier Aumard

Art Director: Aurélie Scalabre

Executive Creative Director: Stéphane Xiberras

TV Producer: Karim Naceur, Slim Trabelsi

Head of Creative: Lennie Stern

Traffic : Nathalie Senseigne

Production Company

Production Company: La Pac

Director: Xavier Giannoli

Sound

Sound Company: GUM

Category: Movies/theatre , Sports and leisure

Genre: Storytelling