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Move over Marvel: WWF Introduces a Green Superhero Who Can Help Save the World


Ketchum teams up with UNIT9 and director Tom Brown to launch a Hollywood-style trailer for the unsung hero that is seagrass

Move over Marvel: WWF Introduces a Green Superhero Who Can Help Save the World

In the murky waters beneath the ocean surface is an unlikely hero in the fight against climate changes

A species that can capture carbon up to 35 times faster than tropical rainforests…

Its name. Seagrass. 

However, the UK has lost up to 92% of seagrass meadows over the past 100 years.

So, WWF has released a new ad in the style of a Hollywood trailer (because everyone loves an epic movie trailer!) raising awareness of this little, green wonder-species that can help save our planet.

The ad, narrated by actor Nicholas Pinnock (Sky Original Django and upcoming Muhammad Ali biopic), tells of the power behind mighty seagrass and how, as a nation, we can help to save seagrass, and our climate, too.

Created by Ketchum London and directed by Tom Brown at UNIT9 Films, the film casts a group of volunteers, scientists, and some marine guest appearances. It inspires viewers to become a ‘Force for Nature’, by signing up to show their support for protecting and restoring UK nature.  

Commenting on the ad, Pinnock explains: “Seagrass plays a huge role in tackling climate change and it is essential we work together to restore our vital seagrass habitats in the UK. When I heard WWF were making a movie trailer, starring this carbon-capturing species as the hero, I knew I had to play a part in it. Check out the film trailer and sign up to be a Force for Nature today.”

Indy Selvarajah, CCO at Ketchum, said: “Every creative's dream is to work with WWF. They are a genuine force for good ensuring people and nature can help thrive together. We knew this was an opportunity to do something really fun whilst delivering a timely message."

The advert is part of WWF’s Force for Nature campaign, raising awareness of the power of the UK’s natural habitats in the fight against climate change. WWF is planting seagrass seeds in the South of England, and working with government to test the very latest seagrass planting methodologies to determine the most effective for different environmental contexts.


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Genres: Comedy

Categories: Corporate, Social and PSAs, Environment

Ketchum, Wed, 19 Apr 2023 08:13:00 GMT