Motorway Selects Uncommon as Lead Creative Partner

Motorway, the UK's fastest growing used-car marketplace, today announced the appointment of Uncommon as its lead creative partner following a competitive pitch process.

Uncommon will work with Motorway, focusing on a revitalised brand platform and creative approach, delivering key creative campaigns for the brand across the year to drive continued growth in line with the business’ ambitious plans. 

Naomi Walkland, chief marketing officer of Motorway, said: "Motorway has transformed the way people buy and sell cars online, bringing simplicity and clarity to a market that’s often overwhelming and hard to navigate. We’re focused on continuing to drive innovation and category leadership in this space and require a creative partner to match our ambition. Uncommon is an exciting and talented studio and fully matched our ambition to grow the brand alongside demonstrating a good understanding of the business objectives. 

“The team’s strategic thinking, creative approach and pure passion for the opportunity really impressed us and we’re excited to partner with them to help drive Motorway’s next stage of growth.” 

Scott Dungate, chief creative officer at Uncommon Creative Studio, London added: "We are so excited to work with Motorway in their mission to demystify the car market, with a product that provides so much ease, transparency and relief, to both dealer and seller. We look forward to telling this story and encourage people to try a better way to buy and sell their cars."