senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Morrisons Showcases the Range of Prices Locked Low in Latest Film

03/01/2024
Advertising Agency
London, UK
185
Share
The 30” film, created by Leo Burnett, builds on the brand launch earlier this year

Every month at Morrisons over 1000 prices are locked low across the store. Never is this more important for customers than in January, arguably the toughest month of the year financially. In its latest film, Morrisons showcases the range of prices locked low across the store being discovered by different customers, from fresh fruit & veg to cleaning essentials.

The 30” film, created by Leo Burnett, builds on the brand launch earlier this year and highlights customers' excitement as they see products at new lowered prices everywhere they look across the store. The film opens with a customer browsing the aisles of a Morrisons supermarket. Upon reading a sign that ‘More than 1,000 prices locked low’, the customer excitedly traces her gaze across the aisle. An upbeat track builds to a crescendo as she gazes in amazement at the new lowered price of bananas. The camera rapidly zooms in to the product and a padlock labelled with ‘Prices Locked Low’ appears, locking with a satisfying click. One customer removes his glasses, double taking at the low price of tinned tomatoes while another customer whips his head around in astonishment. After checking out her shopping at the till, a customer stares at her receipt in delighted disbelief. The cashier locks the till with a wide smile, securing Morrison’s lowered and locked prices.

Brand
Agency / Creative
Media
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from Leo Burnett UK
Give a Little Love
Morrisons
04/11/2024
14
0
Descended from Greatness
McDonald's
21/10/2024
30
0
McRib Returns?
McDonald’s UK & IE
16/10/2024
122
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0