Tribal will join the existing roster of agencies led by DLKW and will enhance Morrisons digital communications strategy and messaging.
Belinda Youngs, Marketing Brand Director stated “we are excited to announce the appointment of Tribal Worldwide, London as Morrisons’ digital communications agency. We will be enhancing our digital communications throughout 2014 and have decided to appointed Tribal Worldwide, London to support this based on their very strong digital marketing skills, experience and creativity. They are a great addition to our existing roster of agencies led by DLKW”
Tom Roberts, Managing Director of Tribal Worldwide, London added: “We are thrilled to be working with Morrisons at a time when the business has committed to putting technology at the centre of its customer experience. We are looking forward to drawing on our strength and experience in this industry, developing engaging and creative digital communications to help foster even deeper relationships between Morrisons and its customers.”