MORE TH>N's Brand Relaunch Stars Mordenn Their New 'Cool And Calm' Nordic Spokesman

A “cool and calm Nordic character" is fronting MORE TH>N's new campaign to promote the insurer's brand relaunch.

Mordenn Surenns, the fictional founder of MORE TH>N, stars in a 40-second spot created by VCCP that will air on 03rd May.

The character is an entrepreneur who epitomises the "cool and calm Nordic character" by putting customers before corporate nonsense.

The brand said the spot would be the first in a series that would see Surenns personify MORE TH>N’s "customer-centric, challenger spirit".

The campaign was created by Adam Taylor-Smith and Stephen Yeates at VCCP. It was directed by Owen Trevor through Stink. Vizeum is handling media planning and buying.