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Monzo Bank Opens First-Ever Sausage Roll Dispensing ATM

19/07/2024
Creative Studio
London, UK
3.3k
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Digital bank partners with Greggs for the pop-up from Uncommon

Monzo, the UK’s largest digital bank, announces the launch of its ATMmm - an exclusive hot coral pop-up ATM that will dispense Greggs Sausage Rolls and Vegan Sausage Rolls.

The one-of-a-kind ATM - painted in Monzo’s distinctive hot coral - appeared on Grainger Street, Newcastle-Upon-Tyne, the hometown of Greggs. Every 100th customer to use the ATM received a special treat - a £50 Greggs High Roller gift card, courtesy of Monzo and Greggs.

The activation comes as Monzo’s data reveals that 2.3 million customers together spent over £70m on Greggs in 2023. Since launching the newly extended subscription plans, over 80,000 Monzo customers have received a free Sausage Roll treat!

As part of its brand campaign, Money never felt like Monzo, the activation sees two bespoke ATMs placed side-by-side. One is a regular ATM, with an ‘out of order’ message on-screen. On the right will be a hot coral ‘ATMmm’, which will give users the option to select either a Sausage Roll or Vegan Sausage Roll to be dispensed, for free.

For those unable to make it to the Newcastle event, there’s no need to worry as Monzo customers nationwide can still enjoy a free weekly Greggs treat by signing up for Monzo Perks or Max; which offer benefits like a top Instant Access Savings product (4.6% AER), an Annual Railcard and the best of Monzo’s money management tools. Monzo Max also includes comprehensive worldwide travel and phone insurance and Personal UK & Europe breakdown cover - provided by RAC.

AJ Coyne, Monzo’s VP of marketing comments, “We’re on a mission to transform our customers’ relationship with money and make every single penny go further. Our new subscription plans really amplify this core belief - whether it’s a weekly treat from Greggs, annual travel insurance or breakdown cover, we want our customers to feel like they’re always getting that little extra something from us. And with over 80,000 Monzo customers claiming a free Greggs Sausage Roll since we launched Monzo Perks and Max it made perfect sense to team up with Greggs to create the first ever Sausage Roll ATMmm!”

Hannah Squirrell, Greggs’ customer director added, “Our partnership with Monzo rewards thousands of customers across the UK with a free Greggs treat every week. That’s why we’re excited to be launching the world’s first-ever Sausage Roll dispensing ATM in Newcastle giving passers-by the chance to withdraw a freshly baked freebie, and yet another reason to bank on Greggs!”

The activation was created with London creative studio - Uncommon - who recently launched Monzo’s first above-the-line advertising campaign in over five years ‘Money Never Felt Like Monzo.’

To find out more about Money Never Felt Like Monzo and Monzo, visit here.

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