Mono and Academy Challenge Fast Food Nation

Academy’s Amanda Boyle shoots a subtle yet surprisingly hard-hitting anti-obesity campaign for health insurance company Blue Cross Blue Shield (BCBS). The campaign comes from Minneapolis-based agency Mono and reveals just how influential parental habits can be.

 

‘Shopping’ features a young girl filling her miniature trolley with the same junk food items as her mother, while ‘Fast Food’ sees a pair of boys quarrelling over whose father can shovel most burgers and fries, to the shame of the on looking dad.

 

Credits

Production Company: Academy Films

Director: Amanda Boyle

Producer: James Cunningham

Agency: Mono, Minneapolis

TV Producer: Mono 

Creatives: Mono

DOP: George Steel

Editor: Steve Jess

Editing House: The Whitehouse, NY