Monks Appoints Juanita Draude as Executive Vice President EMEA

Monks - S4 Capital’s global, purely digital, unitary operating brand - continues attracting industry heavyweights with Juanita Draude joining as its executive vice president EMEA to lead its EMEA region. The transformative leader in the advertising industry comes from Publicis Groupe UK, where she led the UK and EMEA growth operations as its chief growth officer. Juanita will lead the EMEA region, with all managing directors reporting to her, under the global leadership of Monks’ CEO, marketing services Bruno Lambertini. 

Juanita has amassed over 18 years of experience at leading organisations including Publicis, Zenith, the NBA and NBC Universal. During this time, she honed her expertise across media, data, content, brand strategy, and commercial delivery, with responsibilities spanning EMEA and global markets. In her most recent roles with Publicis Groupe, she successfully led the integration of acquisitions such as Octopus Group (now Publicis Pro) and the influence and experiential agency Taylor Herring, while also developing innovative client-agency models for multinational organisations such as Unilever.

In a fast-evolving landscape, marketers face growing pressure to reduce inefficiencies, drive impact and stay relevant. At Monks, Juanita will focus on strengthening the company’s role as the go-to partner for brands looking to accelerate change and keep pace with the speed of culture. She will tackle the key challenges of speed, scale and spend while maintaining high quality of craft with the company’s AI-superpowered workflow suite Monks.Flow. Co-founder of the original MediaMonks, Victor Knaap, will become the chief revenue officer, EMEA.

Juanita Draude, says, “Monks is an exciting player in the current advertising market, providing clients with scale while maintaining the ability to move fast - and that speaks to me, coming from the network world. Bringing together the EMEA markets while servicing clients as one is the strength I will build on and I’m thrilled to use my experience to continue Monks' growth and mission to shake up our industry.”

Bruno Lambertini, CEO marketing services at Monks, shares, “In today’s complex marketing landscape, effective orchestration is essential for creating a seamless experience. At Monks, we’ve shifted our focus to this approach because we recognise that modern marketing thrives on coordination, ensuring that each element in the marketing ecosystem plays its part in achieving a harmonious outcome and fostering an environment of excellence.

“With Juanita joining our team, we are poised for a significant leap forward in EMEA. Her vast experience across Europe and the Middle East, combined with her proven expertise in transformation and deep media knowledge, uniquely equips her to guide our teams and deliver outstanding results for our clients. Together, we will continue to advance Monks as a leading force in marketing transformation across the region.”