Moms Answer Moms: Inside the Interactive, Viral TikTok Q&A from Walmart+

This Mother’s Day, the Moms Answer Moms campaign created an interactive Q&A unlike anything done before. 

This live shoot ventured to create 56 pieces of content in two shoot days. 

First, the constellation of mum stars crafted an eye-catching promo announcing this enthralling virtual Q&A. 

The superteam of mums each stitched this promo with a handmade announcement of their own. Shot by these creators in their homes, this call reaching out to mums everywhere added a genuine touch, creating videos with the laidback visual language completely native to the platform. 

Then, as questions rolled in from across the globe, the Moms Answer Moms team wrote and filmed responses in real-time. 

Over two shoot days, responses were shot live, all within a gorgeous midcentury modern ensemble of yellow, decorated with the staples of motherhood–a sleek crib, a scattering of toys, tiny chairs. 

Even responding with a lightning turnaround, these celebrity mums brought a razor-sharp wit and glowing sincerity to each answer.

Through this campaign’s innovative design, audiences were engaging with their favorite celebrity mums in this ask-me-anything style parenting Q&A. 

Keeping up the mum-entum, the campaign polished up and continued to roll out content through Mother’s Day. 

In a final :30, the mum squad came together to fill mums everywhere in on another round of brilliant parenting hacks in a stunning visual quilt of hilarious responses. 

Cleverly responding to the TikTok trend of “MOM HACKS,’ this campaign cemented Walmart’s throne as a modern company.

In its first five days, the promo for this forum went completely viral–garnering 124.1 million views. 

With more than 172 million views overall, this digital mum symposium took the internet by storm, connecting mums around the globe. 

In 2024, mums face the daunting obstacles of parenting hand in hand. Moms answer Moms dared to tap into that digital community with an interactive campaign.  

Moms Answer Moms showed just how engaging and interactive a social media campaign can be. 

A hilarious, uniting adventure, Moms Answer Moms invited mums everywhere to share in both the aid of helpful hacks and the bond created by the shared trials, tribulations, and joys of motherhood.