Modus Operandi Adds to Far Cry 3 Campaign

Modus Operandi’s digital campaign for Far Cry 3 has expanded into broadcast advertising with an International television spot. The commercial is a creative and strategic extension of a multifaceted campaign produced by Modus Operandi in collaboration with client Ubisoft for the highly anticipated Far Cry 3 global launch.

 

“Content drives the digital space and it is paramount to amplify this content with a cohesive voice through all tactics, whether its digital or not,” comments Modus Operandi Chief Creative Officer Aaron Sternlicht. “Far Cry represented a perfect opportunity to define impactful, connected facets for all screens.“ 

 

An establishing design toolkit created around a Rorschach motif present within the game title defines the campaign, which includes numerous digital assets, trailers, stand-alone specialty units and the television spot. 

 

 

Credits

 

Client: Ubisoft

Spot Name: "The Only Way Out is Through"

 

Concept/Production: Modus Operandi

COO: Aaron Sternlicht

ECD: Derich Wittliff

EP: Rhys Demery

Producer: Brendan Cravitz

Coordinator: Julian Bishop

Editor: Mathew Delamater

Assistant Editor: Taichi Erskine

Designer/ Animator: Kevin Vaisman & Bryan Halcott 

Game Capture Direction: James Hudson

 

Audio: Levels Post

Mixer: Matt Slivinski

 

Colorist: Jason Weichelt

 

Music: The Jezabels "Prisoner"

Music Supervisor: Michael Jackson, Jackson Music Supervision