Mobilize Financial Services, a subsidiary of the Renault Group, has announced that it is to launch Mobilize Insurance, a car insurance specialist for the European market that will offer integrated usage-based car insurance for Renault, Dacia and Alpine customers. As part of the group’s ambition to create sustainable mobility for all, Mobilize Insurance will offer a ‘pay as you drive’ insurance model, with personalized pricing and offers.
Mobilize Financial Services is collaborating with global professional services company Accenture to build and operate the insurance platform from end to end, aiming to create optimized and unique experiences across the entire customer journey, from sales and loyalty, through to the claims process, enabled by an embedded insurance solution that leverages the connectivity of the car.
Mobilize Insurance has leveraged the expertise of Accenture Song to help create this innovative new platform. This includes the design of the entire customer experience: from the purchase journey to claims to ongoing customer loyalty, harnessing the connectivity of the modern vehicle.
João Leandro, CEO of Mobilize Financial Services, said, “We’re moving from selling cars to selling kilometers, in response to the rise of connected vehicles and the growing demand for personalized services that meet the needs of our customers in real time. We believe this is an unprecedented move in the European market, intersecting the automotive and insurance industries.”
“New business models, enabled by technology, will need to be implemented to remain relevant to customers, accelerate the transition to net zero and drive future growth,” said Jean-Marc Ollagnier, CEO of Accenture for Europe. “Mobilize Financial Services’ launch is a prime example of doing this using industry-specific and cross-industry best practices, helping to shape the mobility market of tomorrow.”