Mitch Lovich Joins Bear Meets Eagle on Fire as Brand Lead

Australian independent agency Bear Meets Eagle on Fire has appointed Mitch Lovich as brand lead.

Mitch joins from London, where he spent the last two years leading a portfolio of clients at The Or, Mother’s latest start-up, including brands such as ASOS, Lotus Bakeries, Taco Bell and Netflix.

Prior to his time in the UK, Mitch cut his chops at Colenso BBDO, where played a key role in the multi-award-winning ‘Bretroleum’ campaign for DB Export.

Following that success, he joined adam&eveDDB, overseeing the global Playstation account, before expanding his expertise as the UK’s creative agency partner at TikTok.

Bear Meets Eagle on Fire founder and CCO Micah Walker is keen to throw Mitch straight into the deep end in Australia.

“We don’t add full-time folks that often,” Micah told LBB, “but after meeting Mitch, it was clearly a great fit. We’ll throw him right in.”

Mitch is excited to be back Down Under, at what he describes as “one of the top shops on the planet”.

“You can clearly see the care and craft that goes into every piece of work that’s come out of the studio over the past few years,” Mitch said.

“It’s the kind of attention to detail that helps set the best brands apart from the rest, so naturally, that was a massive drawcard. I’m excited to be part of it all and to create some great work with our clients this year and beyond.”

Mitch added, “It’s far too expensive to be boring.

“We all know that brands these days have to do everything in their power to stand out, but it’s also easy to slip into bad habits and forget all of that.

“I’ll be focused on ensuring we’re always pushing for work that’s impossible to ignore.

“I’ve also had my fair share of meaty pieces of business across a range of sectors, each with its own challenges, so I’m hoping my experiences will help keep the standard of work where it needs to be for our partners.”

He cited Immortal Award-finalist Better on a Better Mobile Network for Telstra as his favourite piece of BMEOF work from the past year.

“A simple message, brilliantly executed. And each one of them is a bloody good laugh.”