MistaJam, Raye, Tom Grennan and Ella Eyre Come Together for an Unforgettable Event with Rockstar

Truant London kicked off its relationship with Rockstar Energy by delivering a one-of-a-kind pre-party marking the launch of their newest campaign, 'Press Play'. Focussing on above-the-line media with a program of regional activations, the campaign is all about making sure you don’t hit pause on life, but ‘Press Play’ on the things you love. The first activation from Truant recognised that the most unforgettable nights out start with a switch - creating moments in between work and play that put you in the party mood. 

The event in Manchester saw three hours of unforgettable hype, hosted by none-other than, party legend - MistaJam, and his superstar network of friends - Raye, Tom Grennan and Ella Eyre.

Accompanying the exclusive pre-party for 100 lucky punters, was a convoy of sampling vans manoeuvring throughout the city playing music and sharing Rockstar products, helping people get ready for that work to play moment and amplifying the ‘Press Play’ campaign.

Truant, alongside London PR agency Pangolin and Manchester based production outfit Thirty Pound Gentlemen, ensured the night gained huge traction online via influencers and press coupled with a raft of ‘impossible to forget’ moments; artists shoulder to shoulder with their fans singing along to their hits, dazzling dancers, fully immersive theatrics, innovative photo experiences, video games, sampling, merch and a world exclusive track drop. All before 9pm. That’s how you switch up the night. The bar has been set for Rockstar Pre-Parties. 

Mistajam said, "We hosted an unforgettable pre-party with some of the UK's top artists. The atmosphere was on fire, the crowd was going wild, and Rockstar Energy Drink had the room feeling electric. We set a new precedent for the pre-party and I'm excited to see how Press Play inspires partygoers everywhere to make the most of every moment."

Tom Kemp & Kostie Kontorravidis, creatives at Truant said, “The moment just before a night out is the perfect space for Rockstar to let loose and switch up the night. And what better way to ignite the excitement of a night out than with an epic pre-party with four amazing artists. What really made the night special is seeing these artists perform away from big stadiums but in a house party environment to a small yet lively crowd.”

Debasree Dasgupta, marketing director Beverages – UK & Ireland said, “Rockstar Energy is all about giving people the energy to switch from work to play, to help them Press Play on the things they love. We could have shot an ad to tell this story but we wanted to bring the campaign to life for our audience in a way they could relate to more. The pre-party allowed us to do this brilliantly by switching attendees’ mindsets from work to play, instantly taking the energy from zero to ten and connecting them to friends and (quite literally) to the artists they love. We could then share this Press Play attitude through the content we captured.”