Missy Elliott, Jack Harlow and Elton John ‘Try Another Angle’ for Doritos

Music legend Missy Elliott is joining Doritos for its star-studded Super Bowl LVII commercial. In the full TVC, released today, titled ‘Jack’s New Angle,’ Missy is joined by fellow rapper Jack Harlow and surprise co-star Elton John to show fans just what’s possible when they experiment and ‘Try another angle’.

The in-game commercial follows Jack Harlow in the studio as he struggles to find originality for his next track. Drawing inspiration from his favourite snack, Doritos, Jack Harlow transforms his music with the mesmerising tune of a triangle – a Doritos-shaped instrument – and effectively turns the music industry upside down. No one was expecting the triangle mania to ensue, not even Missy Elliott. Alongside the iconic cast, the winner of the brand’s #DoritosTriangleTryout TikTok challenge that launched in January, Angelita Yadao-Payad from Hawaii, will appear in the commercial.

The 60-second commercial will run during the second quarter of Super Bowl LVII on February 12th and will feature the brand-new Doritos Sweet & Tangy BBQ that launched in January.

Keep your eyes peeled… the spot also has a surprise guest appearance from radio personality and producer, Sway Calloway and his co-anchor Heather B.

Inside Decentraland at Doritos Triangle Studios, a Metaverse experience, each fan can submit a beat for the chance to win one of Doritos’ awesome prizes, including a blue chip NFT worth over $5,000 in value. Additionally, fans can interact with ‘triangle mania’ wearables, play mini games, ‘snack’ on the brand-new Doritos Sweet & Tangy BBQ chips, and meet other fans.

That’s not all. This Super Bowl, Doritos is taking Twitter to another level with the Doritos Triangle Scheme – a ‘pyramid’ scheme that actually pays off. All Twitter users have to do is scan or tap the QR code in Doritos’ tweet on game day to generate their own unique QR code, then tweet it out with #DoritosTriangleScheme, #Entry and @Doritos get their followers and friends to join in. The more people a fan gets to join the movement, the greater the chance they have to win the $25,000 grand prize. Those who don’t win with the QR code can keep an eye on Doritos’ Twitter feed during the game for more chances to win triangle-themed prizes.