Miroma Group Launches Power Entertainment Agency, Multiple

Miroma Group has united three of its high performing agencies to create one multi-service agency for the entertainment and sports industry, covering three of the most in-demand disciplines in the marketing space, led by experts in their fields.

Multiple is a full-service creative content agency borne out of the merging of three Miroma-owned agencies: entertainment marketing specialist Way To Blue, influencer marketing agency New Stance and social-led content agency Contented. 

The agency will comprise of a global PR, Influencer and Social Media teams, as well as an end-to-end Content Production Studio, while a dedicated Data Insights and Strategy Team will underpin all departments and outputs. 

It will bring together a roster of powerful industry-leading clients, including Paramount, Sony Pictures, NBC, Sky, Universal Pictures, the England and Wales Cricket Board, British Film Institute, Beats, Spotify and musical phenomenon Hamilton.

The creation of Multiple comes as the need to find a trusted agency partner powered by a series of disciplines becomes a priority for brands. Clients are seeking agencies that can deliver a passion for creative excellence, powered by AI to drive optimised solutions and operational streamlining, which is becoming an increasingly key priority.

The three agencies have collaborated extensively on client work over the years and as the synergies in clients, culture and ambition truly emerged they recognised the potential opportunities in coming together as a united entity, cementing their collective standing in the industry as a trusted, specialist partner with a proven track record of results.

Multiple will have content at the core of its approach, whether through influencers, social media or PR, and deliver seamless collaboration from strategy, ideation to execution. The team will leverage deep consumer insights to create powerful campaigns along with impactful distribution as an extension of clients in-house teams, helping to forge authentic connections between brands and audiences.

The leaders of all three businesses - Contented’s Adam Bullock, Way to Blue’s Rebecca Winch and New Stance’s Mark Keisner - share the leadership of Multiple, focusing on their respective specialisms. 

Adam becomes chief operations officer, responsible for operations and growth, Rebecca is chief delivery officer and Mark is named chief strategy officer where he will oversee strategic direction for clients and the data-led insights division.

Adam Bullock, COO, Multiple said, “The desire for multi-service agencies is being voiced across the industry, not just from our clients. We looked at our independent skill sets and expertise as agencies and we truly believe that to stay ahead of the curve, the superpowers of our combined services will deliver exactly what our clients need in today’s marketing environment. By giving our clients, both existing and new, unprecedented access to a fully loaded social content agency, with our deep-rooted knowledge in entertainment, culture and sport, we will deliver invaluable work in an increasingly noisy space.”

Rebecca Winch, CDO, Multiple said, “It’s thrilling to be coming together to form Multiple with two other fantastic agencies, who were already delivering best in class work. The opportunity it gives us to provide clients with a truly end-to-end service solution, is incredibly exciting. Combined with our deep passion for authentic content execution and our seasoned expertise in delivering with excellence, I cannot wait to demonstrate to clients how Multiple can elevate their brands with impact.”

Mark Keisner, CSO, Multiple added, “We’re thrilled to announce the launch of Multiple, a strategic leap that unifies our unrivalled expertise and innovative strategies across all our disciplines. We’re able to enhance efficiency and leverage cross-functional learnings to implement cutting-edge solutions to the ever changing market. Whether delivering a singular service or an integrated suite, Multiple is now better equipped to gauge client needs through a deep understanding of audiences which is imperative to delivering success.”