MINI's Iconic Wings Go Minimalist for Timeless Design Campaign

Serviceplan Germany collaborated with Serviceplan Middle East on a campaign for MINI which involved turning the wings of the iconic MINI logo into iconic design elements that showcase the new MINI features, including; adaptive cruise control, adaptive LED headlights, folding wing mirrors with auto dimming, a twin power turbocharged engine; MINI LED door projectors; and dynamic stability control. The campaign also draws on the heritage of the MINI Countryman, by incorporating the Union Jack flag of Great Britain into the design elements.A unique and holistic design approach for timeless communication, designed as simply yet effectively as the car itself.