Mini Muffin Brand Little Bites' Summer Camp Offers Fun for Everyone

As the proud sponsor of little moments that feel really big, Little Bites, the #1 mini muffin, is kicking off summer with Camp Little Bites on June 8th.

In this new summer content series ideated by creative agency Fallon, kid 'counsellors' will teach us what they know. As experts in all kinds of summer endeavours, they’re eager to share their knowledge with the world, inspiring parents who are looking for tools to boost their kids' confidence.

Simplicity is key with the kid 'counsellors' – how to roast the best marshmallow, how to find the coolest bug, throwing a perfect spiral, how to blow bubbles, birdwatching, secret handshakes and more little moments that capture the simple treasures of childhood summers. 

Fallon’s work resulted in a charming, funny content series that highlights and serves as a creative resource of safe and fun summer activities for parents and caregivers who enjoy and have all kinds of summers in all kinds of places.

With no scripts in sight and their Camp Little Bites uniform and bandana in tow, the unfiltered, funny content will capture the big, little moments that make summer memorable. 

While summer doesn’t look the same for all kids and parents, Fallon and Little Bites wanted to ensure that this activation highlighted summer fun in its purest form. Along with the Camp Little Bites videos, the activation features a landing page where parents can access 'activity badges' to help keep count of their kids’ summer fun and activities and a limited supply of sticker books sent as surprise and delights. 

Camp Little Bites content will be available across multiple online platforms.

Serving as the brand’s creative AOR since 2021, Fallon’s newest work – Camp Little Bites – aligns with Little Bites’ summer focus of 'momentous months' and leverages the idea that the summer months are ripe for encountering “little moments that feel really big”.

This work holds close to Little Bites’ brand positioning, which is associated with joy, family- strong, emotive qualities and reflecting the modern life families are leading today. 

“At Little Bites Snacks, we believe that every kid can have a summer full of magical, little moments that feel really big. We hope this campaign will support and inspire busy parents to get their families outside exploring – and to take some Little Bites Mini Muffins along for the ride!” – Moira Flood, director of marketing, Little Bites.

“To show parents how to make little moments feel extra special all summer long, we created a campaign that brought all the magic of summer camp to social feeds. The stars of our video series showed there’s really no wrong way to find bugs or do a cartwheel, because every kid can be mighty in their own ways.”  - Abby Gross, associate creative director, Fallon.

“With a brand that’s all about celebrating kids’ little moments in big ways, we wanted to let the kid counsellors run the show at Camp Little Bites. That meant creating playful spaces and wide open scripts for kids to just be kids, while we captured all the wonderful weirdness and authentic summer camp magic for parents to enjoy.” - Sara Cummings, associate creative director, Fallon.