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Creative

Milwaukee Bucks Celebrates Giannis Antetokounmpo’s NBA MVP Win with IG Video

Independent agency Laughlin Constable debuts a compilation of basketball and social media highlights

Milwaukee Bucks Celebrates Giannis Antetokounmpo’s NBA MVP Win with IG Video

The Milwaukee Bucks celebrated Giannis Antetokounmpo’s big NBA MVP win last night with the release of a new video, created and produced by independent Midwest-based agency, Laughlin Constable. The Bucks debuted the video on Instagram and IGTV immediately after the MVP award was announced.

Playing into Giannis’ strong relationship with his fans, Laughlin Constable created a video that told the story of what a league MVP truly does: fill the fans’ phones and feeds with incredible highlights. Laughlin Constable created and produced the compilation of basketball and social media highlights in under two weeks through its in-house production agency, the Hive.


“Knowing that mobile would be the primary viewing platform of this video, we wanted to build a piece of content that stood out on our phones. We wanted to celebrate Giannis and the connection he has with his fans and the NBA,” says Pat Laughlin, group creative director, Laughlin Constable. “The quick turnaround on this video was possible because of the Hive's incredibly skilled group of animators and editors. The brief to them was simple: create animations that lived up to the Giannis' MVP season.”

You can check out the video here.
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Category: Sports and Leisure , Sports clubs

Genre: People , Storytelling