Milwaukee-Based Hanson Dodge Wins Three New Pieces of Business

Hanson Dodge (HD), an independent agency based in Milwaukee, WI, has won three new pieces of business following reviews.  The new clients include:  Lafeber, a family-owned company dedicated to crafting sustainable and nutritional food for animals, Potawatomi Business Development Corp, the economic development and income diversification business of the Forest County Potawatomi Community, and Softeon Warehouse Management System, a global provider of supply chain solutions.  Taken together, these new clients represent global, national and local businesses, covering nutrition/petcare, B2B and data solution/technology categories.  

For Lafeber, HD’s initial task will be to help with strategic branding for Lafeber’s EmerAid Life-Saving Nutrition Line for critically ill animals, specifically, for aging dogs and cats.  This includes brand positioning, communication and digital/social activation.

The Potawatomi Business Development Corporation is a portfolio of diverse businesses and investments that serve to help ensure the financial future and legacy of the Forest County Potawatomi tribe. HD’s work will begin with master brand positioning and communication.   

Softeon is a global provider of innovative supply chain solutions, with an unprecedented 100% success rate over the course of their 20 years in business. Hanson Dodge is partnering with Softeon to cement the brand’s strategic foundation, and will then carry that work forward to logo development, marketing campaign and a website refresh.

“Each of our new clients share a common passion to take their businesses to a new level.  Which is HD’s sole reason for being – to help good people and brands to take the next great leap,” said Stacie Boney, president of Hanson Dodge.  “But they also share something else – a personal approach to the way they do business.  In the case of Lafeber, it’s quite literal – they are family-owned.  For Potawatomi, it’s to benefit their Tribe.  And for Softeon, it’s to maintain their unblemished track record of performance.  As an agency which already serves a bevy of family-run businesses – from NOW to KEEN to Grand America Hotels & Resorts – it’s baked into our culture to treat our clients’ businesses as if they were our own; in other words, personally.”

Work on behalf of these new clients will begin immediately.

The three new wins build on HD’s business momentum which has already seen the agency add PurposeBuilt Brands’ line of Green Gobbler cleaning products and Kohler’s new Sprig wellness brand to its client roster.  It has also expanded its responsibilities with existing clients like KEEN (full line of children’s and outdoor footwear) and Grand America Hotels & Resorts (Sun Valley and Snowbasin Resorts).