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Creative

Miller Lite Launches the Cantroller: The First Gaming Controller You Can Drink

DDB Chicago was behind the ludicrous product innovation and launch film featuring comedian Eric Andre

Miller Lite Launches the Cantroller: The First Gaming Controller You Can Drink

Miller Lite has created a fun solution for gamers who like to drink a beer while playing with the launch of the first-ever Cantroller, an innovative gaming controller that also happens to be a can of great tasting Miller Lite. Elegantly designed, the Cantroller is the first controller that gamers can actually drink, allowing them to play without ever putting down the controller. 

To launch the limited edition Cantroller, Miller Lite has partnered with comedian and gaming fan Eric Andre on a new campaign promoting this first-of-its-kind gaming controller. The Cantroller will be exclusively available at a drop event, taking place on June 12th in Los Angeles, coinciding with the country’s largest gaming conference. Participants can play against Eric for the chance to win a Miller Lite Cantroller. The competition will be live-streamed on Miller Lite’s Twitch channel, starting June 12th, 7pm PST.


The Cantroller campaign kicks off with a film featuring Eric Andre inviting gamers to challenge him at the live event. Miller Lite’s Cantroller campaign, which was created by DDB Chicago, is inspired by classic game ads that ground the gaming world in reality. 


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Client

Advertiser: MillerCoors

Chief Marketing Officer: Michelle St. Jacques

VP: Anup Shah

Director of Marketing: Lisa Rudman

Senior Brand Manager: Justine Stauffer

Associate Marketing Manager: Caroline Flood

Public Relations Manager: Colleen Weber

Post Production / VFX

Post Production Company: Framestore

Creative Director: Anthony Gibbs, Alex Thomas

CG Supervisor: Jessica Groom

Senior Producer: Rachel Mariscal Creasey

Media Agency

Media Agency: Connect

Sound

Sound Company: Studio 225

Producer: Cameron Aper

Sound Design & Mix: Nick Papaleo

Studio Director: Kendall Fash

Other

PR: ICF Next

Creative Agency

Creative Agency: DDB Chicago (Experiential

Chief Creative Officer: Ari Weiss (North America), John Maxham (Chicago)

Art Director: Nick Howard, Guiga Cunha

Copywriter: Nick Stoner, Joey Johnson

Group Creative Director: Myra Nussbaum

Associate Creative Director: Nick Howard, Nick Stoner, Guiga Cunha

Chief Production Officer: Diane Jackson

Executive Producer: Keith Jamerson

Senior Producer: Jason Georgen

Production Business Manager: Scott Terry

Business Talent Manager: Shirley McMahon

SVP, Group Account Director: Kiska Howell

Account Supervisor: Katelyn Ledford

Account Executive: Lauren Remar

Project Manager: Leah Ziegler

Digital Agency

Digital Agency: Unit9

Creative Director: Yifei Chai

Tech Lead: Andy Sheen

Executive Producer: Luca De Laurentiis

Producer: Martina Sogni, Winona Bedford

Product Designer: Yu-Chang Chou

Tech: Mike Schrofel

Head of Production: Mindy Lubert

Production Company

Production Company: Bullitt

Director: Anthony Leonardi

Executive Producer: Todd Makurath, Luke Ricci

DOP: Jenni Sprunger

Producer: Nathaniel Greene

Music

Music Company: The Elements Music

Composer: Dan Bewick

Creative Director: Andy Carroll

Executive Producer: Ian Dalsemer

Offline

Edit Company: Whitehouse

Editor: Matthew Wood

Edit Assistant: Luke Sloma

Producer: Lauren Connolly

Category: Alcoholic Beverages , Beers