MILKRUN Launches Addictive Mobile Game KICKRUN Ahead of Football Season

Ahead of football season, to drive customer engagement, MILKRUN has
launched a highly addictive mobile game, KICKRUN, built and designed by Paper
Moose.

KICKRUN is more than an immersive game, it’s a valuable platform for
MILKRUN’s numerous partners and sponsors.

Brad Bennett, head of client success at Paper Moose, said, “It was awesome to
create not just a rad game for MILKRUN but provide a new media platform too, in
the first day we've seen over 100k games played with people engaging with the
branded experience for more than two minutes on average. ”

The easy-to-play game sees players keeping their MILKRUN carton in the air for
as long as they can while dodging a variety of obstacles. The further your carton
travels, the higher your score. All so you can compete for over $10,000 worth of
prizes, resulting in a game so addictive, people have already spent hours playing
it.

Designed and built entirely in-house at Paper Moose, KICKRUN features
retro-style, MILKRUN-inspired illustrations and developed using a proprietary
custom-built game engine.

Jamie Gagliardi, MILKRUN’s head of marketing, growth, and New Zealand said, "KICKRUN perfectly portrays the playful nature of the MILKRUN brand, delivering a memorable and engaging experience for our customers with the help of Paper Moose to execute this campaign."

KICKRUN is now live, and can be played in Australia and New Zealand.