Mon, 05 Jun 2023 11:46:00 GMT
The future of film production has come under scrutiny of late with AI’s increasing influence being felt across the creative industry but not all progress need be so fear inducing.
Miles Cable (Miles & AJ) directed this spot for Toyota using Unreal Engine, and the results are breathtaking. With access to cars, licensing and the sheer cost of shooting, especially in urban locations, under increasing pressure, UR is opening up a whole world of possibilities.
"After being approached by Toyota to craft a full CG campaign, the excitement grew right away as we were able to dive into Unreal Engine to create this high octane spot, all from the comfort of our homes. To be able to pull this type of film off, in the short timeline we had, Unreal Engine was the tool for the job. We are pushing the limits to what we can do in real time, which gave our clients a live look into how our shots looked right from the start of the process, which ensured no questions at the end. Now being one of their highest viewed ads on youtube, we are excited to tackle what's next in this space.”
Not content with just the one experience, Miles has recently worked on another UR project for client Duracell.
Categories: Cars, AutomotiveKode, Mon, 05 Jun 2023 11:46:00 GMT