Microsoft Celebrates Gaming for Everyone in This Year’s Super Bowl Ad

On Sunday, February 3rd, Microsoft will air a 60-second ad titled “We All Win” during the 2019 Super Bowl on CBS. The ad is the latest installation in the company’s journey of empowerment and inclusion showcasing how the Xbox Adaptive Controller is designed primarily to meet the needs of gamers with limited mobility.

The ad follows the inspirational story of passionate young gamers, including nine-and-a-half-year-old Owen, rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all, ending with the line: “When everybody plays, we all win.”

A 90-second version of the newest spot can be viewed here:

Microsoft first introduced Owen in December 2018 during its holiday spot, “Reindeer Games,” where he rose to the top of his game with the Xbox Adaptive Controller and support of his friends.

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them.

Kathleen Hall, CVP, brand, advertising & research, Microsoft said: “Our intent with our ads is to illustrate a product and a human truth and deliver on our mission of empowering every person and organization on the planet to achieve more. In this instance, the Xbox Adaptive Controller helps the children enhance their gaming experience and compete in new ways. What better message for a premiere sporting event?”