Michelob ULTRA Honours Earth Day with Yellowstone's Old Faithful Livestream

FCB and Michelob ULTRA Pure Gold (USDA-certified organic beer) are continuing to encourage people to spend time celebrating nature’s beauty – this time, from home. On Earth Day, the brand will offer a chance to win free beer every time Yellowstone National Park’s world-famous geyser, Old Faithful, erupts.

The brand is encouraging people to tune in to a livestream of Old Faithful and/or follow Michelob ULTRA’s social media handles for updates. Each time the geyser erupts, MU will give away a year’s supply of Pure Gold to someone who tweets #GoldFaithful during the eruption.

‘Gold Faithful’ comes as part of Michelob ULTRA Pure Gold’s support for the National Park Foundation (NPF). Starting today, Michelob ULTRA Pure Gold will donate $1 to the National Park Foundation for each case of Pure Gold sold to celebrate and support the parks that allow us to connect with nature both in real life and virtually.