Michael Douglas, Mayim Bialik, Daryl Davis and More Join Fight Against Rising Tides of Hate

See The Good, a new online global anti-hate campaign, today launches the first in a series of short films aimed at changing the conversation on social media using positivity, unity and understanding as the driving forces for social change. Backed by an extraordinary line up of celebrities and influencers, and in partnership with the Raoul Wallenberg Centre for Human Rights, the first video, narrated by Academy Award-winner Michael Douglas, is live via @michaelkirkdouglas and @seethegood_now. 

Media personality Van Jones along with actor Jacob Batalon (Marvel’s Spiderman franchise), join a growing list of celebrities, activists and prominent individuals supporting See The Good.  With a reach of over 85 million organic global followers and growing via a network of ambassadors, See The Good advocates include rock legends Geddy Lee and Gene Simmons, Egyptian human rights activist Dalia Ziada, Emmy-nominated actress Mayim Bialik, sports stars Samoa Joe and Nick Lowery, musician David Draiman, and global influencer Montana Tucker, among others.

Designed to slow hate by fostering awareness, empathy and meaningful dialogue through powerful storytelling and social media amplification, the campaign will encourage individuals to seek common ground and celebrate diversity in all its forms. Each week, a new video narrated by a prominent global figure will launch via social media.

See the Good Film Release Schedule

• See the Good with Michael Douglas - January 7th, 2025
• See the Good with Gene Simmons - January 14th, 2025
• See the Good with Daryl Davis - January 21st, 2025
• See the Good with Montana Tucker - January 28th, 2025
• See the Good with Dalia Ziada - February 4th, 2025
• See the Good with James Maslow - February 11th, 2025

Due to thousands of requests, See the Good merchandise and apparel featuring messages of positivity to spark dialogue is available here. Proceeds will support the See The Good campaign.

Canadians can join in by submitting inspiring stories of someone who is doing good, following See The Good on social media and sharing the videos, creating See The Good content to post on social media, or donating via the Raoul Wallenberg Centre for Human Rights.

Content creators, writers, artists, musicians and filmmakers from around the world are invited to take part in a global creative contest. Create a piece of content that exemplifies what See The Good stands for and share using #SeeTheGoodNow for a chance to win $5,000 CAD. The contest will run from February 1st until March 31st, 2025.

Exposure to online hate

• A UNESCO Global Survey in 2023 found that 74 per cent of people under 30 are seeing two or more hateful messages daily and people overwhelmingly want this to change:

- 90 per cent of people believe social media platforms need to address the issue of hate speech.

- 88 per cent believe it should be addressed by the government.

• In 2022, Statistics Canada revealed that over 70 per cent of young people are exposed to online hate, with more than one-third of victims of cyber-related hate crimes under the age of 25. Plus, one in eight young people saw online content daily that could incite hate or violence. 

“We are living in a time when young people are exposed to far too much divisiveness," said Toronto-based campaign co-founder Anthony Wolch. “See The Good is a reminder that our shared humanity is far more powerful than our differences. See The Good launches as a beacon of hope in a world where hate is louder than ever. By shifting the focus to unity, the campaign aims to turn the tide, one small act of goodness at a time.”

“This is not about choosing sides,” said campaign ambassador Daryl Davis, a legendary musician and racial reconciliation advocate. “It’s about focusing on what connects us rather than what divides us.”