Droga5 New York
Fri, 28 Oct 2022 08:08:11 GMT
Chase Sapphire Reserve’s new brand campaign features Michael B. Jordan and will officially debut Friday, Oct. 28th during Game one of the World Series. The campaign showcases the incredibly powerful currency of Sapphire Reserve points, benefits and perks by bringing to life how this value translates into meaningful life experiences that force you into the present. Michael has partnered with Sapphire as a co-storyteller, sharing the ways Sapphire Reserve helps unlock the wonders of traveling the world, ultimate foodie experiences and unique adventures.
Also in the spot, you’ll see acclaimed artist Anderson .Paak, brilliant chefs Sophia Roe and Melissa King, and master wellness & self-care educator Devi Brown. You’ll also hear the musical stylings of Anderson .Paak, who composed an original score aimed to give viewers the surround-sound Sapphire experience, immersing them in the campaign.
“The most fulfilling experiences force us into the present moment. When you’re able to feel present, you become more aware, more human, more connected. After the past few years, people are craving more ways to bring magic into their lives. This campaign presents an opportunity to demonstrate how Chase Sapphire can lead us to exciting experiences.” Said Marybeth Ledesma, Droga5 group creative director, Droga5
Directed by Fleur Fortuné of Iconoclast, who adds edge and effortless style to the work while transporting viewers to another time and place. Fleur brought on Oscar-winning cinematographer Hoyte van Hoytema, renowned for pushing the boundaries in cinematography in works such as NOPE, Dunkirk, Interstellar and Her. Together, Hoyte and Fleur used prismatic lighting to signal Michael’s journey from one transformative experience to the next, powered by Chase Sapphire Reserve.
Anderson .Paak also composed a custom score for the film that blends together seamlessly with his live performance in it.
Chief brand officer Leanne Fremar said of the campaign, "Chase Sapphire Reserve unlocks the kind of experiences that bring a little magic to real-life moments and that heightened experience is at the core of the films. Our creative idea of now only happens once was inspired by the insight that our audience is seeking a new kind of experience – one that prioritises being fully present in a moment, soaking it in and cherishing it.
"I’m proud that this campaign was produced by a female led creative team, including director Fleur Fortuné of Iconoclast with cinematography by Oscar-winning Hoyte van Hoytema. Fleur and Hoyte used in-camera techniques and prismatic lighting and effects to signal a sublime motif cueing Michael’s journey from one transformative experience to the next, with Chase Sapphire Reserve."
This campaign also launches with a new look and feel for Sapphire Reserve. The new visual identity introduces a new serif typeface and colour palette, as well as a modular layout system. It brings a modern, fresh perspective to the brand and the category.
Categories: Banking, FinanceDroga5 New York, Fri, 28 Oct 2022 08:08:11 GMT