Juice’s inhouse director Michal Misinski has teamed up with Impact Crowd Technology Group to create a short film supporting the brand image of one of their products – CROWD1. The film, which features a futuristic vision of Earth, centres around a rocket launch and highlights the potential impact of crypto and metaverse technology to revolutionise society and create a brighter future for all.

The commercial was shot over four days in Sweden and underwent extensive post-production at Juice studio.

Michal expressed his pride in the project, saying, "We spent six months producing the whole thing in-house at Juice from concept design, through heavy matte paintings, animation, to colour grading and audio production. The team had a chance to test out a pipeline enhanced by generative AI, and all of these efforts translated into the jaw-dropping sci-fi image of CROWD1."

Juice has published an extended case study here. This publication will provide insight into the creative and technical process behind the creation of the film and is a valuable resource for anyone interested in integrating AI-assisted pipeline into a commercial project.