Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Michał Misiński Takes CROWD1's Clients On a Journey Into The Future



Juice director captures the potential of crypto and metaverse technology for Impact Crowd Technology Group

Michał Misiński Takes CROWD1's Clients On a Journey Into The Future

Juice’s inhouse director Michal Misinski has teamed up with Impact Crowd Technology Group to create a short film supporting the brand image of one of their products – CROWD1. The film, which features a futuristic vision of Earth, centres around a rocket launch and highlights the potential impact of crypto and metaverse technology to revolutionise society and create a brighter future for all.

The commercial was shot over four days in Sweden and underwent extensive post-production at Juice studio.

Michal expressed his pride in the project, saying, "We spent six months producing the whole thing in-house at Juice from concept design, through heavy matte paintings, animation, to colour grading and audio production. The team had a chance to test out a pipeline enhanced by generative AI, and all of these efforts translated into the jaw-dropping sci-fi image of CROWD1."

Juice has published an extended case study here. This publication will provide insight into the creative and technical process behind the creation of the film and is a valuable resource for anyone interested in integrating AI-assisted pipeline into a commercial project. 


Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Visual VFX

Juice, Fri, 17 Mar 2023 14:01:32 GMT