METRO By T-Mobile to Air Super Bowl Spot in First Spanish Language Broadcast of the Big Game

Metro by T-Mobile, the leader in prepaid wireless, just announced on Instagram and TikTok that the brand will air its first Super Bowl commercial in the Spanish-language broadcast on Univision Feb. 11th. The :60 spot - developed in partnership with creative agency of record OKRP - will run in the second quarter during the seventh commercial break.

“Metro by T-Mobile is America’s most popular prepaid brand with a longstanding history of investing more in the Hispanic community than our competitors. Univision’s Super Bowl broadcast in Spanish is a historic first … and a natural choice to make Metro’s Super Bowl debut,” said Clint Patterson, prepaid chief marketing officer at T-Mobile. “We’re on a mission to serve the underserved by cutting the B.S. in prepaid, and we can’t wait to share who is joining us on that mission at the Super Bowl. Stay tuned!”

Metro is the top prepaid wireless provider for Spanish-speaking customers in the US with over 6,200 store locations across the US and Puerto Rico, including historically underserved neighbourhoods. And coming in at #1 in Spanish-language media spend, the brand has a track record of turning out campaigns that speak directly to the Hispanic consumer with culturally relevant stories developed by Spanish-speaking creators.