Method1 Welcomes Ian Orekondy as Director of Media, Analytics and Innovation

Industry veteran Ian Orekondy has joined Method1 as director of media, analytics and innovation where he will focus on collaboration across the agency’s client, strategy, creative, media, and analytics teams.

In his 17-year career, he has worked with such clients as PepsiCo, Gap, Dollar General, and Merck. Most recently, he led Pranify’s media technology team, connecting disparate datasets to bring AI-driven media planning insights to big tech platforms, pharmaceutical brands, and their media agencies. He also worked at independent media agency Good Apple in NY and United Business Media where he developed strategic business partnerships with leading digital agencies.

“Ian brings experience working with major client organisations and understands the nuances of orchestrating all the intra-agency disciplines to ensure that we optimize our ability to help clients sell their products and build their brands,” said Paul Nelson, managing director of Method1. ”We are thrilled to have Ian join our team and deepen our media bench.”

“I’m excited to partner with Method1’s team of innovators to develop new media strategies and metrics for this privacy-first world so our client brands can continue to invest confidently in bold creative campaigns that positively influence human behaviour on a massive scale,” said Ian.

Ian is the latest addition to the Method1 executive suite. Recently, the agency hired Sarah Nayak as director of growth and Allison Arling-Giorgi as director of strategy.

Method1 is a digital-first branding and marketing agency specializing in creating solutions for CPG indulgence brands, leading technology platforms, and innovative start-ups. Method1 is part of XenoPsi Ventures, an Inc. 5000 fastest-growing company for 2022 and 2023.