Method1 Strengthens Senior Team to Accommodate Growth

Above: left to right, Allison Arling-Giorgi, Sarah Nayak and Leah Wymer

Method1 has hired Allison Arling-Giorgi as strategy director and Sarah Nayak as director of growth in moves that significantly bolster its senior team to further accelerate its growth and position the company for further expansion. Method1 has also promoted Leah Wymer to client partner director, responsible for the health of all client partnerships at the agency.

“I am delighted to welcome Allison and Sarah to our team and congratulate Leah on her promotion,” said Method1 managing director Paul Nelson. “In 2022, we experienced healthy, double-digit growth and we are on a similar trajectory this year. These announcements reflect our commitment to our current clients, as well as positioning Method1 for continued strong growth next year.”

Allison was previously an SVP, group strategy director at Energy BBDO where she was the global strategic lead on the Brown-Forman portfolio of brands. In that capacity she led all strategy work for Jack Daniel’s, Woodford Reserve and other brands. Before leading Brown-Forman, she was the strategic lead at Energy BBDO for the Mars Wrigley Extra Gum business in the US, as well as the 5 Gum business in a global capacity. Prior to Energy BBDO, Allison was the sr. director of strategy and business development at Cassandra, a youth-focused consumer insights company.

Sarah joins Method1 from Washington, DC-based integrated marketing agency Yes&, where she was vice president of business development. In that role she led business development for Yes&, securing numerous key client partnerships and helping the agency triple its revenue through acquisitions and new business during her tenure. Before that she was at experiential marketing agency August Jackson where she was director of strategic partnerships and senior account lead for many of the agency’s largest accounts. Sarah received her MBA from the University of Virginia Darden School of Business.

Leah has been at Method1 for over two years where she has led the cornerstone Evan Williams business for Heaven Hill Distillery. She has over 15 years of experience in the spirits industry, specialising in various aspects of marketing, including on-premise and off-premise programmes, experiential marketing, and trade advocacy. Prior to Method1, Leah was an account director at Legacy Marketing, a leading experiential firm based in Chicago, where she worked across multiple spirits brands.