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Merman Welcomes Scott Weintrob to the UK

10/04/2025
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Scott Weintrob has worked with brands such as Audi, Ford, Cadillac and Michelin (featuring Keanu Reeves)

In the dust trail of his hugely successful commercial celebrating Lewis Hamilton joining Ferrari, Merman Branded UK has welcomed director Scott Weintrob to its UK roster.

Known for his unique blend of storytelling mixed with authentic street culture, Weintrob’s commercial work spans many prestigious automotive brands such as Audi, Ford, Cadillac and Michelin (featuring Keanu Reeves) and has garnered a multitude of accolades including Cannes Lions, D&AD and Creative Circle awards. His work has also seen him collaborate with Pepsi, Fenty (feat. Rihanna), Amazon Studios, Netflix and Apple+ among others.

Weintrob directed four seasons of TOP GEAR for the BBC with a worldwide audience of 350 million putting his work on a truly global scale. The show was broadcast in over 200 countries receiving both BAFTA and Emmy awards.

With his creative entertainment studio Large Eyes, Scott directed Emmy nominated documentary series HOME on Apple+, FASTEST CAR for Netflix and with Offset, he also designed the series SKRRT featuring Quavo, Cardi B, Lil Yachty, Chance The Rapper and Dapper Dan for entertainment channel Roku.

Most recently, Weintrob wrote and created the docu series, TO THE EDGE, featuring Orlando Bloom and Peacock.

Scott Weintrob said, “I’m a big fan of Merman and love the team. The roster is superb and their recent works are incredible.”

Spencer Dodd, executive producer and partner, Merman Branded said, “Scott’s been working with our US office for some time already. His skill and expertise are plain for everyone to see and were perfectly articulated in his recent spot for Ferrari with Lewis Hamilton. His experience with cars, public figures and iconic brands is evident across TV, film, commercial and documentary projects having picked up virtually every award going. Scott’s enthusiasm and his unique blend of talent across both long form and short form make him the perfect fit for Merman’s branded endeavours whatever form they take. We look forward to a long and fruitful partnership.”

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