Merman Welcomes Margot Bowman into the Fold

Merman proudly welcomes director Margot Bowman onto their roster. Born and raised in London, Margot uses the medium of film in all its forms, as a creative vehicle for telling powerful human stories, centred on emotional truths.

Most recently, she co-directed Amazon Prime’s highly anticipated documentary feature 'THE TOUR', a 90-minute film about the relaunch of Victoria Secret’s iconic fashion show, reimagined through the lens of 20 diverse women artists from around the world.

Her documentary ‘COMING HOME’ which premiered at SXSW 2022, was awarded Best Short at the prestigious Palestine Cinema Days, and was shortlisted for the International Documentary Association’s films of the year. These powerful experiences are built off her natural ability to connect with people and bring their stories to screen with intimacy and style.

Margot’s visually striking work is textured with thoughtful animation, CGI or archive that’s woven amongst her poetic live-action. This medium-agnostic approach to storytelling creates a rich visual language that reframes the familiar so that audiences connect with the story at hand in new and original ways.

Growing up in Camden, Margot is consistently inspired by her home city’s legacy of club culture, creativity, freedom of expression and community. Formerly the Creative Director of Boiler Room, she has since directed commercials for major clients including Nike, Dr Martens, Carhartt, Space NK and Byredo, with narrative and documentary commissions from the likes of Channel4, The Tate, Dazed and NOWNESS.

Moving forward, Margot is intent on creating storytelling-driven work that sits at the heart of the cultural conversation. Her diverse creative background and innate understanding of the zeitgeist, accelerates her lyrical storytelling to create work that is contemporary, informative and delivered to audiences in a rich visual world that resonates in pop culture and beyond.

Margot said of the move, “I’ve grown so much as a filmmaker in the last 6 months and I’m really excited for this new chapter with Merman, where storytelling with integrity sits at the heart of everything.”

Siobhan Murphy/Spencer Dodd, EP & managing partners Merman said, “Margot Bowman brings a fresh perspective to Merman and we are thrilled to have her joining the fold. Her culturally diverse sensibilities and social awareness have shaped her approach to film-making and her powerful piece for the period poverty social enterprise ‘Hey Girls’ is a stand out example of her unfaltering integrity.”

“We were instantly attracted to Margot's character. Her assured confidence, intellect and understanding of what it takes to make it in an increasingly challenging arena is inspiring, and really strengthens her creative offering within the industry.”

To view Margot’s reel click here.