Merman Branded Signs Director KC Locke

Merman Branded has welcomed music video director KC Locke to the London roster, launching his commercial and branded offering across the board.

Hailing from Manchester, KC Locke has cemented himself as one of the most prolific, most culturally influential directors on the UK music video scene. His ability to push the creative possibilities of VFX, paired with an unrivalled talent for authentically capturing youth and street culture has seen him create promos for some of the most notable artists in Rap, Hip Hop and Pop, including the likes of Stormzy, Ed Sheeran, Aitch, Burna Boy, Ella Eyre and Mahalia. 

KC’s primitive years of filmmaking were somewhat shaped by his proud heritage. While working at a creative agency in Manchester, KC began honing his distinctive visual style by directing promos for emerging artists and friends on Manchester’s music scene. This included directing a series of videos for local rapper IAMDDB, whose promo for ‘Shade’ soon went viral, amassing millions of hits online while subsequently hurtling KC onto the music industry’s roadmap as a notable new filmmaker. 

His style is epic in both scale and confidence, contrasting grit with colour to craft bespoke worlds for his artists that create intrigue and drive rewatchability. KC has directed campaigns for brands including ITV x Samsung, McDonalds, Boohoo and Ruroc.

Siobhan Murphy and Spencer Dodd, partners / EPs say of the new signing, “The inventiveness and craft KC has achieved in his music video and commercial work thus far is incredible. If you’re looking for a highly experimental filmmaker who will push the boundaries of a creative vision while tapping into the cultural zeitgeist, then look no further.”

KC Locke says, “I am excited to be joining the Merman team and making waves in the commercial oceans.”