Merkle Hires EMEA Creative Director and Expands Customer Experience Regional Team

Merkle, a leading technology-enabled, data-driven performance marketing agency, has boosted its Customer Experience (CX) team with two senior hires in EMEA, amid ambitious plans to expand the division in the region.

Guy Howland has been appointed to the newly created role of creative director, with responsibility for leading a team that delivers data-driven creative solutions across online, mobile, email, social and display advertising. Howland, who will be based in Merkle’s UK offices in London, previously held the role of head of creative at automotive software and marketing solutions provider GForces. He will be responsible for growing the creative department, working across existing clients and new business and will report to Azlan Raj, Merkle’s VP of customer experience for EMEA.

At the same time, Sarah Painter has been appointed to the role of SEO director, with responsibility for leading and developing a best-in-class SEO offering, enabling clients to reach the right customer at the right time. Painter joins from Merkle’s SEO team in the US, where she has played a lead role in delivering award-winning campaigns and developing solutions that have significantly improved SEO performance. Painter will also be based in London.

Merkle launched its EMEA CX division in January last year, offering creative, digital and SEO solutions to its clients. It has been bolstered by recent acquisitions, including mobile and innovation agency aFrogleap, social and content agency YourSocial, and Oxyma, which takes Merkle to over 120 experience and creative experts in EMEA.