Merkle Deploy Adobe Mix Modeler in Evolution of Deep Partnership Alliance

Merkle, dentsu's leading customer experience transformation consultancy, announced a major milestone in its partnership with Adobe as the first agency partner to deploy Adobe’s Mix Modeler technology to help clients optimise spend and marketing investments.

Merkle’s heritage and deep experience in analytics and advanced measurement ensures the implementation of Adobe Mix Modeler delivers actionable insights and business impact for clients. With the new partnership integration, Merkle’s clients can now in-house the capability of building integrated models and scenario plans in their own environment, providing ownership and control of data and modelling as well as access to real-time reporting and optimisation. Additionally, the partnership builds on the previously announced integration between Merkury and Adobe Experience Platform (AEP) to enable activation of audiences based on optimal budget allocation recommendations from Adobe Mix Modeler. 

“With over twenty years’ experience in marketing measurement, Merkle is thrilled to partner with Adobe on their Mix Modeler technology. This collaboration addresses our clients’ needs for effective mx modelling and multi-touch attribution. The combined strength of Merkle and Adobe promises to deliver powerful solutions to drive business outcomes,” said Roxanne Paulus, global Adobe practice lead at Merkle.

Adobe Mix Modeler unifies measurement and planning to provide rapid insights into campaign performance and incrementality, enable more accurate forecasting and in-flight optimisation, and maximise return on marketing channel investments with greater speed and efficiency. It helps organisations understand the impact of every marketing dollar spent across paid, earned, and owned channels so organisations can confidently plan and optimise future marketing investments. By partnering together, Adobe and Merkle can help customise modelling and create faster, more accurate outputs allowing organisations to analyse data in real-time for quicker decisions and improved business outcomes.

“Our customers benefit from the best of both worlds—the strength of Adobe’s AI and robust data foundation with Merkle’s deep industry expertise and established measurement practice,” said Lily Chiu-Watson, director of product marketing at Adobe

Merkle, a global platinum Adobe partner, helps global brands unlock the power of the full Adobe tech stack to transform and enhance the customer experience. To learn more about Merkle's Adobe practice, click here.