The Mega Millions Dream Just Got Bigger and Better in New York Lottery's Latest Spot

When people say they won the lottery, they are talking about Mega Millions. And they can’t help but get carried away with their thoughts. Usually, it’s just a thrilling idea that we only get to dream about. But with the new Mega Millions, those dreams have a better chance of becoming a reality.

The time between purchasing a ticket and the actual draw is especially important to players–70% of lottery players play simply so they can dream about what they would do if they won big.

Starting this month, that dream gets a major upgrade. Mega Millions is going from a $2 ticket to a $5 game. With this change comes higher, more frequent jackpots, improved odds, and a real chance to start thinking like a Mega Millionaire.

“There’s a magical feeling you get after purchasing a Mega Millions ticket,” as SVP group creative directors, Danny Price and Jacopo Biorcio, at McCann New York put it. "It's hopeful. Liberating. And it’s not even about winning; It’s the belief that you’re holding the winning ticket. That belief makes you start thinking—and planning—like you’re already a Mega Millionaire.”

With bigger jackpots more often, you can let your imagination run wild.