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Creative

McDonald's Takes Fry Fans to New Heights with Drive-Thru Speaker Box on a Mountain

Cossette Canada launches first-ever 'Friestream' for #NationalFrenchFryDay

McDonald's Takes Fry Fans to New Heights with Drive-Thru Speaker Box on a Mountain

Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada.

McDonald’s launched the first-ever 'Friestream', a live stream of a drive-thru speaker that was built on top of Vancouver’s Grouse Mountain, broadcasting out social media comments and videos from fry fans across the country. 

“We’re continuously evolving the way we connect with Canadians and pushing boundaries to broaden our digital impact and leadership in the industry,” says Rashel Hariri, digital social engagement manager, McDonald’s Canada. “National French Fry Day delivered excitement for fry lovers across Canada, while incorporating our mobile app to drive users to our restaurants.”

The campaign pushed the My McD’s app to #1 on the IOS app store, engaged over 800,000 viewers via the livestream and garnered 40 million media impressions. 

"We know Canadians love McDonald's World Famous Fries, so for National French Fry Day, we gave them the opportunity to share their love across Canada in an innovative way, letting them share their social voices in real life," shared Troy McGuinness, creative director at Cossette.

The campaign also included a Snapchat lens that allowed fans to virtually shout their fry love, using brand new social tech innovation with a first-of-its-kind volume trigger lens in Canada - when users yelled loud enough a surprise animation was unlocked. This was also the first dayparted Snapchat lens in Canada - the sky in the background changed depending on the time of day the lens was used. 

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Client

Advertiser: McDonald's Canada

Creative Agency

Creative Agency: Cossette

Group Creative Director: Simon Clancy

Group Account Director: Geoff Wilton

Account Executive: Valerie Mascarin, Tatiana Scopelleti

Associate Creative Director: Kevin Filliter, Jordan Cohen

Digital Manager: Rashel Hariri

Senior Retoucher: Trevor Gauthier

Retouch: Mark Veldhoven

Director of Content Production: Youri Hollier

Studio Director: Raquel Mullen

Digital Team: Logan Kazman

Strategy: Aynsley Deluce

Production Manager: Dawn-Marie Mills

Account Supervisor: Leigh DuTemple

Producers: Judy Hamilton

Designer: Eric Wood

Media Agency

Media Agency: OMD

Production Company

Production Company: Quiver, ThinkingBox, and wonderMakr

Category: Fast food , Retail and restaurants

Genre: Activation , Digital