Macca’s NZ Makes Losing Footy Easier in DDB Aotearoa Campaign

Macca’s NZ is celebrating its unique place within communities around Aotearoa, by shining a spotlight on the special connection that Kiwis have with their local restaurants.

While Macca’s has celebrated being local for a while, DDB Aotearoa has helped them ramp this up by creating a campaign around what matters most: The people. Because Macca’s restaurants are owned by Kiwis, for Kiwis - in this campaign, Macca’s and DDB are bringing the real stories of Macca’s customers to life.

Launching with three tribes – a group of avid Wellingtonian surfers, five Parakai lifeguards and a crew of diehard Phoenix fans – the documentary-style campaign shows groups of Kiwis who live and love life together, each with their own unique Macca’s moments

DDB Aotearoa’s chief creative officer Gary Steele said that the team wanted to emphasise the idea of Macca’s crews, and how each of these different crews integrate Macca’s moments into their shared experiences.

“We wanted to document New Zealand from coast to coast and share with the country the New Zealand we see in our local communities,” he said.

“So far, six unique stories have been shot, with the plan to roll out more. These peoples’ stories are going to be celebrated in their local community – The Lyall Bay Surfers may get a billboard in Lyall Bay, for instance.”

Director of marketing at McDonald’s New Zealand, Luke Rive says the campaign showcases everyday Kiwis and the feel-good connection they already share being amplified by their own unique Macca’s rituals.

'That’s how we Macca’s’ highlights the special bonds that connect Kiwis – from surfing, to flatting, to work families. It’s a snapshot of the role Macca’s plays in the lives of everyday New Zealanders and we hope it prompts others to ask,’ how do we Macca’s?” he said. 

“Because when you combine nuggies with your favourite humans, feel-good things happen.”

Other Macca’s-lovin’ groups set to feature in the campaign include a trio of flatty besties, a tribe of women sparkies and the Ruckus Armored Combat Guild.