McDonald's Doubles Down on Football Passion for 'Grand Leyenda' Combo

argentinacine, McDonald's and TBWA presented their new campaign for the Copa America and the 'Grand Leyenda' combo with Angel Di María.

The campaign, which was produced by argentinacine, was directed by Ale Rey. It features different content, in addition to the commercial, and it includes the special participation of the 'ancho de basto' from the 'scaloneta'. 

"The idea was to have a campaign with a very football-focused insight, very Argentine, a story that tells us clearly about the new hamburger and the cards, but also achieves emotional identification with the national team fan," they add from the agency.

"At McDonald's, good things always happen, and the AFA sponsorship is a great opportunity to show it. That's why we launched a McCombo with a flavour that is very much ours and with the national team cards to experience the cup as if you were part of the team," explains Victoria Fernández Acuña, Senior Marketing Manager for McDonald's Argentina.

The campaign was filmed in Buenos Aires, Argentina and Lisbon, Portugal.