McCanners of New York: Daniel Trimarchi
Welcome to 'McCanners of New York', a series that delves into the lives of the talent behind McCann New York's greatest work. Featuring employees across departments and various roles, this series is an exploration of their personal stories, side-hustles, passions and the projects they cherish.
'McCanners of New York' offers a glimpse into the lives of these talented advertisers, showcasing both their professional and personal journeys.
In this edition, we’re getting to know Daniel Trimarchi, associate creative director at McCann New York.
Q> Why did you decide to pursue a career in Advertising?
Daniel> I’ve loved writing since I was a kid. But when I went to college, I thought I'd study finance. After one semester I learned finance wasn't for me. So, I went to a seminar on marketing where I found out about the creative department and I decided then and there to become a copywriter.
Q> Outside of work, do you have any personal interests or hobbies that you're particularly passionate about? Has this hobby/passion influenced your work in advertising at all?
Daniel> I'm obsessed with music. I find things I love from just about every genre. And as a copywriter, I learn a lot from my favourite songwriters. How to grab attention from the opening line. How to tell a story with few words. How to write with a sense of rhythm. Songs are a big source of inspiration for me.
Q> Can you share a project or campaign you've worked on that you're particularly proud of?
Daniel> Our latest spot for Smirnoff, called Atomic, is definitely one I'm proud of. My brilliant partner Camilla Ciappina and I wanted to create a metaphor for the energy that sparks when humans connect. We came up with the idea of people transforming into this atomic state as a way of showing the innate human need to mix, share, and bond with each other. It took over a year to develop with our fearless creative leaders at McCann NY, partners like Riff Raff Films, The Sacred Egg, and The Mill UK. And, of course, our brave clients who made it all possible.
Q> What advice would you give to someone aspiring to pursue a career in advertising, especially at a large agency like McCann?
Daniel> My advice to aspiring creatives is to be kind to yourselves. Developing your craft and taste takes time. So be your own biggest fan, find ways to make work you’d like to see, and you’ll get there.
Q> What is your favourite area in NYC and why?
Daniel> I love Greenpoint, where I live. It's full of great little coffee shops, amazing restaurants, and dive bars that smell like stale beer. All the basic necessities of life.
Q> If you could recommend one hidden gem in NYC that not many people know about, what would it be?
Daniel> If I told you, it wouldn't be a hidden gem. But let's just say there's a laundromat in Greenpoint with a not-so-secret pinball bar in the back. That's my favourite place to dip into on a lazy day in the neighbourhood.
