McCann Worldgroup China Welcomes New CEO

Carter rejoins McCann Worldgroup after eight years away, during which time he served as the China CEO of J. Walter Thompson, then China CEO and Greater China CEO for Wunderman Thompson, before becoming President of VML. 

A highly regarded leader with over 20 years of experience, this will be Carter’s second stint with McCann Worldgroup. He was previously the managing director for its Shanghai office, before becoming the CMO for McCann Worldgroup Greater China.  

Ghassan Harfouche, president of McCann Worldgroup APMENA said, “I am delighted that Carter is returning to us to take up the reins of our Greater China operations. Carter brings a unique blend of leadership, strategic vision, and a deep understanding of the Chinese market, with a proven track record of success. This makes him the ideal candidate to lead our operations in one of the most dynamic and important regions globally."

Carter said, “I’m so pleased to be re-joining such an iconic advertising and marketing brand that’s been so close to my heart. The Chinese market presents immense opportunities, and I am committed to leveraging the strengths of the McCann Worldgroup network, and to fostering innovation, to enhance our capabilities and offer best-in-class services to our clients.” 

The McCann Worldgroup network is comprised of McCann, MRM, CRAFT in Greater China. Carter’s return to McCann Worldgroup as CEO for Greater China symbolises a new chapter of growth for the network, reaffirming the company's commitment to creativity and innovation in the Chinese market.