New Chief Client Officer for McCann China

McCann Worldgroup has announced the return of Mae Ng as chief client officer of McCann China. Mae will further strengthen the agency’s client-centric strategy, offering a client perspective to accurately address market demands and drive McCann’s efforts in creating greater value for brands in China.

With over 20 years of experience in brand communication, Mae brings a unique dual perspective from both the brand and agency sides, enabling her to pinpoint the core needs of clients in today’s challenging business environment. Her deep understanding of brand strategy allows her to effectively guide agencies to meet client needs more accurately, transforming core agency capabilities into key drivers of brand growth.

Before returning to McCann Worldgroup, Mae served as marketing and communications director for Bottega Veneta Greater China, overseeing the brand’s marketing and communications strategy in the region. Prior to that, she played a pivotal role in shaping the brand strategy and communication partnership for L’Oréal Paris (China) at McCann.

Her portfolio reflects a remarkable breadth of experience, having successfully guided a diverse range of top-tier global brands across industries such as Lifestyle, Beauty & Personal Care, Hospitality & Entertainment, Automotive Lubricants, Consumer Electronics, and a wide spectrum of FMCG brands. Her work has won multiple international awards, including the Asia Marketing Effectiveness Awards, APAC Effies, Clio Awards, and Unilever Global Marketing Excellence Award.

Additionally, Mae is an active advocate for the application of AI and AGI in brand marketing. She believes that technology will bring limitless possibilities for content creation, process optimization and innovation, enabling brands to offer personalised, data-driven experiences at scale while maintaining emotional resonance.

Carter Chow, McCann Worldgroup Greater China CEO, said, “In today’s challenging and complex market, Mae has a deep understanding of our brand clients' core needs from their perspective, even in times of change. Her return will further strengthen our strategic partnerships, enabling us to provide even more robust support for brands to achieve sustainable growth in an ever-evolving market.”

“I am thrilled and deeply honored to return to McCann Worldgroup, an agency that has always been at the forefront of creativity and innovation,” Mae Ng said. “It feels like reconnecting with a team that shares my passion for bold ideas and meaningful storytelling. The future of McCann’s vision is incredibly bright, and I am optimistic about what we will achieve together. Reuniting with some of the industry’s most talented minds, all aligned in purpose and ambition, is a recipe for success. I can’t wait to contribute to the next chapter of McCann’s legacy and create work that not only inspires but also drives real impact.”

Mae’s return highlights McCann Worldgroup’s unwavering commitment to a client-centered perspective in China. With her industry expertise and market insights, McCann will continue to develop innovative brand marketing solutions that empower our clients to thrive in a highly competitive market.