McCann Promotes Avin Narasimhan to EVP, Global Head of Connections Planning and Head of Effectiveness, Americas

McCann Worldgroup today announced that it has expanded its connections planning capability from North America to a global practice group. As part of this further investment in the network’s strategic offering, Avin Narasimhan has been elevated to the new role of EVP, global head of connections planning and head of effectiveness, Americas, reporting to Harjot Singh, global chief strategy officer, McCann & McCann Worldgroup. 

The connections planning practice leverages audience data and insights - typically housed within media agencies – to power creative – from messaging to the full audience-led, end-to-end communications experience.

“We continue to build and design a strategic offering and team that is unwavering in its pursuit to unlock growth for our clients delivering impact on a continuous basis, and on a global scale, through the radical creativity of Truth Well Told. Connections planning and effectiveness are undeniable levers to make that happen in The Americas and around the world. Avin joined us to lead our Audience strategy practice North America in September 2023. In his expanded, global role, Avin will now be responsible for building Connections Planning into a larger swath of McCann Worldgroup’s client engagements worldwide, and work in partnership with our strategy leaders across The Americas to drive effectiveness. I am confident that he will make us all better, smarter and even more successful,” said Harjot Singh – global chief strategy officer, McCann & McCann Worldgroup.

Narasimhan said about his new role, “Having spent relatively equal time in my career on the creative agency and media agency sides, this is an incredibly exciting moment to evolve the holistic strategic product for McCann Worldgroup globally. As stewards of our clients’ brands, we must build audience understanding and connections planning responsibilities into how we build modern brands rather than have it live – and die - as a separate department. Our goal is instead to create a true evolution in the way we work, how we practice strategy, and deliver worldclass creative ideas and plans to ensure that everything we do delivers bottom line impact for our clients’ businesses.”