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McCann London Appoints Tommy Smith as Managing Director

05/06/2023
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Since joining McCann London in 2016, Tommy has led the agency to numerous award wins including Cannes Lions, D&AD, One Show and CLIO Awards

McCann London is delighted to announce the promotion of Tommy Smith to managing director. 

Tommy, who has been at McCann London for seven years and was previously joint head of business leadership, will sit on the management team and continue reporting to McCann London CEO Polly McMorrow. 

In his new role, Tommy will be responsible for the day-to-day management of the agency, delivering the vision and setting the overall culture of the agency. He will continue to run the global Just Eat Takeaway account, along with Wimbledon and Nestle Cereals. 

Since joining McCann London in 2016, Tommy has led the agency to numerous award wins including Cannes Lions, D&AD, One Show and CLIO Awards. Under his leadership, Just Eat Takeaway has delivered populist, fame-driving communication, further cementing its position as category leader. 

Commenting on his new role, Tommy said: "This is a new chapter for me and the agency, and one I am incredibly excited to be a part of. Being entrusted with a position that will play a critical role in impacting our culture, our business and our clients’ business is not something I take lightly.” 

“As a long-standing member of the agency, Tommy has provided inspiring and motivating leadership allowing our people to thrive, clients to grow and creativity to flourish for many years. He has a clear and ambitious vision for the agency, which combines an unrivalled creative and commercial nous, and his promotion from within is the final piece in our exciting new leadership lineup.” said Polly. 

Susan O'Brien, VP brand at Just Eat Takeaway, said: “Tommy is our absolute partner in business. Smart, committed and collaborative. He understands us as people, as much as he does our business, and we’re excited about his next step at McCann.”

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