McCain Foods Appoints We Are Social as UK Social Agency of Record

Multinational food company, McCain Foods, has appointed global, socially-led, creative agency, We Are Social, to manage its social media presence for the McCain brand in the UK and Ireland. 

As McCain’s new social media agency of record, We Are Social will be responsible for social and editorial strategy, always-on content and brand campaign creative development. The agency will be tasked with taking a culturally-led approach to help McCain reach new audiences on social, as well as developing a brand campaign to target Gen Z and millennials. 

Mark Hodge, marketing director, McCain Foods GB, said: “We Are Social’s cultural insights expertise and strategic thinking stood out for us, and their vision and creative execution are a perfect fit for us as a partner. The team came with a host of dynamic creative ideas that will help us strengthen relationships with new audiences on social, building on the brand love that McCain already has with families all over the country .”

Tom Bayliss, chief client officer, We Are Social commented: “McCain is an iconic brand and a much-loved household staple all over the UK and Ireland. We’re excited to work with a brand that’s both well established and creatively ambitious. We’re looking forward to collaborating with the team at McCain to reinvent the brand on social for a new generation.”

The appointment follows a competitive pitch.