MCA and LBB Bring Advertisers, Creative and Production Together for Cannes Lions 2023 Content Programme

LBB is excited to announce a brand new programme of panel talks and discussions for the LBB & Friends Beach that will run on La Plage Croisette beach during the festival of creativity on June 20th - 23rd. In order to bring together top speakers from across the world in the fields of marketing, creative strategy, production and more, LBB is partnering with Murphy Cobb Associates (MCA) to introduce a full content programme entitled ‘Creativity in 2023: Better Together’. 

Global investment and production consultants, MCA is devoted to empowering marketing and procurement teams in creating the most outstanding marketing campaigns at best value. 

A natural extension of their commitment to providing the most up to date knowledge and insight to clients, MCA and LBB’s content programme is designed to help brands and marketers achieve real engagement and value with their campaigns. This year's content programme will focus on uniting global businesses with the theme of how we can work better together.

Panels will run from Tuesday June 20th - Friday June 23rd. The full programme and speaker line up will be announced shortly.

Pat Murphy, CEO at MCA comments on the partnership: “Having long been a bridge between clients, agencies, production and other suppliers, MCA has had the unique position of hearing the varying and ever-evolving challenges and perspectives of all of these businesses. What we’ve always felt we've lacked in this industry is something that brings these businesses together in one open forum. Something that provides an opportunity for clients and suppliers to speak the same language and take tangible steps forward to create better working relationships, processes and ultimately achieve better results with their campaigns.”

Matt Cooper, CEO LBB, adds: “Our programme with MCA will aim to tackle some of the obvious points we (client, agency and makers) need to discuss to work together as partners in this ever evolving business, which is after all what we are - in a more intimate setting. There will be no sales pitches, just a week together where we can all learn and create new relationships. The purpose of LBB has always been to facilitate discussion between clients, thinkers and makers and we cannot wait to bring it to Cannes in person and complement the other content going on at the festival.”

If you want to find out more about the event and how to register, details can be found here.